Privacy policy

1. Introduction and Scope

Better Me, Better You is a brand of Jason van Blerk LLC, a limited liability company organized under the laws of the State of Wyoming (“Company,” “Better Me, Better You,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy (“Policy”) explains how we collect, use, disclose, store, and protect your personal information when you visit bettermebetteryou.net, subscribe to the Sunday letter, join the 21-Day Reset or The Circle membership, apply for 1:1 Guidance, attend a workshop or retreat, or otherwise use our services (collectively, the “Services”).

This Policy applies to users worldwide and is intended to comply with applicable privacy laws including:

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) — United States
Children’s Online Privacy Protection Act (COPPA) — United States
Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Nebraska, Maryland, and Minnesota consumer privacy laws — United States
CAN-SPAM Act — United States
General Data Protection Regulation (GDPR) — European Union
UK Data Protection Act 2018 / UK GDPR — United Kingdom
Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL) — Canada
Lei Geral de Proteção de Dados (LGPD) — Brazil
Privacy Act 1988 — Australia
Other applicable regional and national privacy laws

By using our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described here.

2. Definitions

“Personal Information” or “Personal Data” means any information that identifies, relates to, describes, or can be associated with a particular individual.

“Processing” means any operation performed on personal data, including collection, use, storage, disclosure, and deletion.

“Data Controller” means the entity that determines the purposes and means of processing personal data. For information collected through our Services, Jason van Blerk LLC (doing business as Better Me, Better You) is the data controller.

“Data Processor” means a third party that processes personal data on our behalf.

“Sensitive Personal Information” includes wellness and health-related information (such as digestive, cleansing, stress, or emotional wellbeing information), precise geolocation, and other categories defined by applicable law.

“Services” means our website, the Sunday letter, the 21-Day Reset, The Circle membership, 1:1 Guidance, workshops and retreats, courses, digital products, and related offerings.

3. Information We Collect

3.1 Information You Provide Directly

Contact Information: Name, email address, phone number, country or region
Account and Program Information: Program and membership enrollment, live-session and workshop bookings, coaching applications and intake responses, and bring-a-friend or gift referrals you make
Payment Information: Billing address and transaction history. Card details are collected and processed directly by our payment processor — we do not store full payment card numbers on our systems
Wellness Information: Self-reported goals, digestive and gut-health notes, cleanse history, movement, mobility or injury notes, stress and emotional-wellbeing notes, and check-in, questionnaire and assessment responses you choose to share
Communication Data: Emails, direct messages, support requests, and coaching correspondence
User-Generated Content: Comments, community posts, reviews, testimonials, photos, and videos you submit
Survey and Quiz Data: Responses to assessments, quizzes, polls, and feedback forms

3.2 Information Collected Automatically

Device Information: IP address, device type, operating system, browser type, device identifiers
Usage Data: Pages visited, time on page, click patterns, navigation paths, video and content engagement, and, where enabled, session replays with form inputs masked
Location Data: Approximate location derived from IP address
Technical Data: Log files, error reports, performance metrics
Cookies and Tracking: Session data, preferences, authentication tokens, analytics data
Email Engagement: Opens, clicks, and delivery status of messages we send you

3.3 Information from Third Parties

Social Media Platforms: Profile and message information when you interact with us through social channels or connect a social account
Payment Processors: Transaction verification and fraud prevention data
Analytics Providers: Aggregated usage statistics and audience data
Referral and Marketing Partners: Lead and referral information where you have consented to the introduction

3.4 Sensitive Personal Information

Our Services relate to wellness education — including cleansing, gut health, fascia and movement, breathing, and emotional release — so you may choose to share wellness-related information with us. We collect this only where you voluntarily provide it, we obtain your consent before processing it, and we apply additional safeguards to protect it.

We are not a healthcare provider. Our Services are educational and are not a substitute for medical diagnosis, treatment, or advice from a licensed professional. We do not use wellness information for advertising, and we do not sell it.

Where we process special categories of personal data as defined under GDPR Article 9, we rely on one or more of the following legal bases:

Explicit consent (Article 9(2)(a)): You provide explicit consent when you submit wellness questionnaires, intake forms, assessments, or goals through our Services
Data manifestly made public (Article 9(2)(e)): Where you voluntarily share wellness-related experiences in community spaces or testimonials

You may withdraw consent for special category data processing at any time by contacting us at hello@bettermebetteryou.net. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

4. How We Use Your Information

We use your personal information for the following purposes, based on your consent, contractual necessity, our legitimate interests, or legal obligations:

4.1 Service Provision and Improvement

Delivering the 21-Day Reset, The Circle, 1:1 Guidance, live sessions, workshops, courses, and digital content
Creating and managing your account, enrollment, and bookings
Processing payments and managing subscriptions
Personalizing content and recommendations to your goals and stage
Providing customer support and responding to your questions
Improving our Services through analytics and feedback
Developing new programs, features, and content

4.2 Communication and Marketing

Sending service-related notifications, receipts, and program updates
Delivering newsletters, educational content, and marketing communications where you have consented
Notifying you about events, workshops, and offers
Conducting surveys and collecting feedback

4.3 Legal and Security Purposes

Complying with legal and regulatory obligations
Protecting against fraud, abuse, spam, and security threats
Enforcing our Terms of Use and other policies
Resolving disputes and investigating violations

4.4 Analytics and Research

Analyzing usage patterns and content performance
Measuring the effectiveness of our marketing
Creating aggregated and anonymized statistics

For users in the European Union and United Kingdom, we process personal data on the following legal grounds:

Consent: Where you have given clear consent for a specific purpose, such as marketing emails
Contract Performance: To deliver the programs and services you have purchased
Legitimate Interests: To operate, secure, and improve our Services, where those interests are not overridden by your rights
Legal Obligation: To comply with applicable laws, including tax and accounting requirements

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.

We do not sell, rent, or trade your personal information, and we do not share it with third parties for their own marketing purposes. Information shared with service providers is limited to what is necessary to operate our Services and is subject to contractual data protection obligations.

We may disclose information in the following circumstances:

6.1 Service Providers

We work with third-party providers in the following categories:

Website hosting, content delivery, and domain infrastructure
Email marketing and transactional email delivery
Payment processing and subscription billing
Database and cloud storage
Community, course, and membership platforms
Scheduling and booking tools
Analytics and performance monitoring
Workflow automation and CRM synchronization
Customer support tools
Accounting, legal, and professional services

All service providers are contractually bound to protect your information and to use it only for the purposes we specify.

6.2 Legal Requirements and Protection

To comply with legal obligations, court orders, or lawful government requests
To protect the rights, property, and safety of the Company, our clients, or the public
To investigate and prevent fraud, abuse, or illegal activity
To enforce our Terms of Use and other agreements

6.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or similar transaction, your personal information may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

We may share your information with third parties where you have given explicit consent.

7. International Data Transfers

We are a United States company operating globally, and your personal information may be transferred to and processed in countries other than your own, including the United States. Where we transfer data internationally, we implement appropriate safeguards, including:

Standard Contractual Clauses (SCCs) approved by relevant authorities
Adequacy decisions by competent data protection authorities
Explicit consent where required by law

8. Data Retention and Deletion

We retain personal information only as long as necessary for the purposes described in this Policy or as required by law:

Account and Program Information: Retained while your account is active and for seven (7) years after closure
Payment and Transaction Records: Retained for seven (7) years for tax and accounting purposes
Wellness and Intake Data: Retained while your account or program is active, or until you withdraw consent
Communication Records: Retained for three (3) years for support and continuity purposes
Marketing Data: Retained until you opt out or after two (2) years of inactivity
Legal and Compliance Data: Retained as required by applicable law
Analytics Data: Aggregated and anonymized data may be retained indefinitely

When personal information is no longer needed, we securely delete or anonymize it.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

9.1 Rights Available to All Users

Right to Access: Request information about the personal data we hold about you
Right to Correction: Request correction of inaccurate or incomplete information
Right to Deletion: Request deletion of your personal information, subject to legal requirements
Right to Opt Out: Unsubscribe from marketing communications at any time
Right to Data Portability: Request a copy of your data in a portable format

Right to be informed about how your data is collected and used
Right to restrict processing
Right to object to processing, including direct marketing
Right to withdraw consent
Rights related to automated decision-making and profiling
Right to lodge a complaint with your local supervisory authority

9.3 CCPA/CPRA Rights (California Residents)

Right to Know: Detailed information about the personal information we collect and how we use it
Right to Delete: Request deletion of your personal information
Right to Opt Out of Sale or Sharing: We do not sell or share personal information as defined under the CCPA/CPRA
Right to Correct: Request correction of inaccurate personal information
Right to Limit Use of Sensitive Personal Information
Right to Non-Discrimination: Equal service and pricing regardless of your privacy choices

9.4 Exercising Your Rights

To exercise any of these rights, contact us at hello@bettermebetteryou.net. We will respond within the timeframes required by applicable law — typically 30 days under GDPR and 45 days under CCPA/CPRA, with one extension where reasonably necessary. We may need to verify your identity before fulfilling your request. If we deny your request, you have the right to appeal, and we will provide instructions for doing so.

10. Children’s Privacy

Our Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children under 13, and we do not knowingly permit users under 18 to purchase our programs without parental or guardian consent.

If you believe a child has provided us with personal information, contact us at hello@bettermebetteryou.net and we will delete it promptly. Parents and guardians may review, request deletion of, or refuse further collection of their child’s personal information.

11. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

Encryption of data in transit and at rest using industry-standard protocols
Multi-factor authentication for administrative access
Access controls limiting who can view personal information
Regular software updates and security patches
Secure backup procedures
Vendor due diligence and data processing agreements
Incident response and breach notification procedures

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11.1 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant authorities within the timeframes required by applicable law — generally within 72 hours to supervisory authorities under GDPR, and without undue delay to affected individuals.

12. Cookies and Tracking Technologies

12.1 Types of Cookies We Use

Essential Cookies: Required for basic site functionality and security
Performance Cookies: Help us understand how the site is used
Functional Cookies: Remember your preferences
Marketing Cookies: Measure and improve the performance of our campaigns
Third-Party Cookies: Set by our analytics and advertising partners

12.2 Other Tracking Technologies

Web Beacons and Pixel Tags: Track email opens and measure advertising effectiveness
Local Storage: Stores information on your device
Analytics Tools: We use Google Analytics and PostHog to understand how the site is used. These load only after the page opens and are not loaded at all when your browser sends a Global Privacy Control or Do Not Track signal.

12.3 Managing Cookies

You can control cookies through your browser settings, and you can opt out of analytics entirely by turning on Global Privacy Control or Do Not Track in your browser. Disabling certain cookies may affect site functionality.

12.4 Global Privacy Control (GPC)

We recognize and honor the Global Privacy Control (GPC) signal as a valid opt-out preference signal. When we detect a GPC signal from your browser, our website does not load its analytics tools, and we treat the signal as a request to opt out of the sale or sharing of your personal information, as required by the CCPA/CPRA, the Colorado Privacy Act, the Connecticut Data Privacy Act, and other applicable state laws. More information is available at globalprivacycontrol.org.

13. Third-Party Services and Links

Our Services may contain links to third-party websites, platforms, and applications that we do not own or control — including social media platforms, community platforms, payment processors, and scheduling tools. This Privacy Policy does not apply to those services. We encourage you to review their privacy policies. We are not responsible for the privacy practices or content of third-party services.

14. Marketing and Communications

We send marketing communications only where you have consented to receive them. You can opt out at any time using the unsubscribe link in any email or by contacting us directly. Opting out of marketing does not affect service-related messages such as receipts, program access, or account notices.

14.2 Types of Communications

Program updates and service announcements
Educational content, weekly practices, and wellness tips
Event, workshop, and class invitations
Offers and product recommendations
Newsletters and community updates
Surveys and feedback requests

14.3 CAN-SPAM Compliance

In compliance with the CAN-SPAM Act (15 U.S.C. § 7701 et seq.):

We do not use false or misleading header information or deceptive subject lines
Every commercial email includes our physical mailing address: 30 N Gould St #44861, Sheridan, WY 82801
A clear and conspicuous opt-out mechanism is included in every commercial email
Opt-out requests are honored within ten (10) business days
We do not sell or transfer email addresses to third parties for their marketing purposes

14.4 CASL Compliance (Canada)

In compliance with Canada’s Anti-Spam Legislation (S.C. 2010, c. 23):

We obtain express or implied consent before sending commercial electronic messages to Canadian recipients
Express consent is obtained through clear opt-in, not pre-checked boxes
Implied consent is based on an existing business relationship, such as a purchase within the last two years
All commercial messages include our contact information and a clear unsubscribe mechanism
Unsubscribe requests are processed within ten (10) business days

15. Automated Processing and Personalization

We may use automated processing to personalize content and recommendations, segment our email audience, detect fraud, and improve the user experience. We do not make decisions based solely on automated processing that produce legal effects or similarly significantly affect you.

Under GDPR Article 22 and applicable state laws, you have the right to be informed about automated decision-making, to request human review, to contest a decision, to obtain an explanation of the logic involved, and to opt out of profiling that produces legal or similarly significant effects. To exercise these rights, contact us at hello@bettermebetteryou.net.

16. Jurisdiction-Specific Provisions

16.1 California Residents (CCPA/CPRA)

In the past 12 months, we have collected the following categories of personal information: identifiers, commercial information, internet or other electronic network activity, geolocation data, audio and visual information, and inferences drawn from the above. We do not sell or share personal information as those terms are defined under the CCPA/CPRA. We honor the Global Privacy Control signal as a valid opt-out request. California residents may submit verified consumer requests no more than twice in a twelve-month period, and we will respond within forty-five (45) days with one extension of up to forty-five (45) additional days where reasonably necessary. We will not discriminate against you for exercising your rights.

Jason van Blerk LLC (doing business as Better Me, Better You) acts as the data controller for personal information collected through our Services. We process personal data only where we have a lawful basis under Article 6 of the GDPR, and we do not transfer personal data outside the EEA or UK without appropriate safeguards such as Standard Contractual Clauses. To exercise your rights, contact us at hello@bettermebetteryou.net. We will respond within 30 days of receipt.

16.3 Canadian Residents (PIPEDA)

We comply with PIPEDA and applicable provincial privacy laws when processing personal information of Canadian residents. You have the right to access your personal information and request corrections. Complaints may be filed with the Office of the Privacy Commissioner of Canada.

16.4 Brazilian Residents (LGPD)

We process personal data in accordance with the LGPD. You have the right to access, correct, delete, and port your personal data. Contact us for LGPD-related inquiries.

16.5 Additional U.S. State Privacy Laws

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Nebraska, Maryland, and Minnesota have rights substantially similar to those described in Section 9, including the rights to access, correct, delete, obtain a copy of, and opt out of the sale of personal data, targeted advertising, and profiling. To exercise these rights, contact us at hello@bettermebetteryou.net. We will respond within the timeframe specified by your state’s law, typically 45 days. If we deny your request, you may appeal, and we will provide instructions for the appeal process.

17. Data Minimization and Purpose Limitation

We collect only the personal information necessary for the purposes described in this Policy, use it only for those purposes, review and delete unnecessary information, and apply privacy-by-design principles when adding new tools or processes.

18. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by email or through a prominent notice on our website. Your continued use of our Services after the effective date constitutes acceptance of the updated Policy. If you do not agree to the changes, you should discontinue use of our Services.

19. Contact Information

Better Me, Better You

A brand of Jason van Blerk LLC

Email: hello@bettermebetteryou.net

Website: https://bettermebetteryou.net

Mailing Address: 30 N Gould St #44861, Sheridan, WY 82801, United States

19.1 Regulatory Authorities

If you believe we have not adequately addressed your privacy concerns, you may lodge a complaint with the relevant authority in your jurisdiction:

Canada: Office of the Privacy Commissioner of Canada (www.priv.gc.ca)
EU: Your local Data Protection Authority
California: California Attorney General (oag.ca.gov)
UK: Information Commissioner’s Office (ico.org.uk)
Australia: Office of the Australian Information Commissioner (oaic.gov.au)

This Privacy Policy is effective as of the date stated above and supersedes all previous versions.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.